What is Email Management
Email is one of the most important forms of communication we've ever known. Although over the past decade social media has changed the way we communicate, email still remains important in business communications. It’s also the preferred method of communicating with customers.
Irrespective of the size of your business, you most likely use email every day for contacting customers, reaching out to new prospects, following up with inquiries, etc. Email clients (like Gmail, Outlook) let you send and receive emails. They also allow you to include attachments, categorize emails into folders and search emails. While a standalone email client works great for communication purposes, it falls short when you compare it with email management systems.
An email management system like CRM software helps you take a holistic approach to customer relationship management. By integrating email with customer management practices, CRM software helps you get more out of your business, from one spot.